Defining and refining Hyperact's services
Two years into our journey here at Hyperact, we’ve paused a fair few times to reflect and refine how we go to market. One area we’ve been keen to improve is how we describe our services.
It’s not the easiest message to land - even in person - when explaining how we collaborate with organisations to help them build impactful products quickly, at scale.
As is often the case when a challenge like this arises, we turned to Miro to sketch it out, then Notion to distil and document our thoughts. But this time, we thought we’d take it a step further and see if we could eke out an article too.
So, here goes.
What does Hyperact do?
We provide expert product, design, and engineering practitioners to organisations to help them create and grow great prodcuts that deliver on business outcomes.
Here are a few examples to bring that to life:
- At thinkmoney, we provided a dozen product and engineering practitioners to help them migrate to a new core banking provider and launch a new mobile banking app.
- During our time working with Dstny, our product, design, and delivery practitioners supported their continued disruption of the telecommunications industry whilst maturing ways of working. Along the way, we enabled them to bring a new product to market.
- We helped RiskSmart replatform their product within 10 weeks, dramatically reducing incidents and cycle times, improving customer satisfaction, and unblocking their sales pipeline.
We package up our services under product strategy, discovery, and delivery, offering three engagement models:
- Dedicated Teams: Fully-formed cross-functional teams ready to deliver.
- Augmentation: Expert practitioners embedded in your teams to provide bespoke support.
- Consultancy: Shorter engagements to solve specific challenges or unblock teams.
We’ve recently added three stand-alone offerings based on successful engagements with clients like Dstny and Capsule:
- A half-day product clinic
- Two-hour focused product management training workshops
- Dedicated UX/UI reviews
How does it work in practice?
Here’s the typical process:
A need arises - someone at a tech company needs help. It could be a founder, CTO, head of product, or an individual contributor in a cross-functional team. Maybe there’s a need for burst capacity - a replatforming exercise, a third-party integration. Or perhaps there’s a gap to fill due to parental leave, secondment, or turnover. Sometimes, there’s an itch to explore a new market or stress-test a product idea.
Initial conversation - we schedule a call with you to discuss the challenge and explore how we can help.
Proposal creation - we prepare and share a proposal with a few options, varying in team size, skillsets, and timelines.
Agreement and start - once the shape of the agreement is agreed, we create a framework agreement and a statement of work (19 pages in total). After both parties sign, we get started as soon as possible.
This process is straightforward and typically takes a few weeks from start to finish, though it can be quicker when needed.
Our strategy engagements are usually 2-6 weeks long, discovery 4-12 weeks, and delivery 12+ weeks. There is a ramp down clause of 30 days within that, and should you want to keep going at the end of an engagement, with some or all of our practitioners, or require any additional support, we spin up a new two-page statement of work for both parties to sign.
For what it’s worth, all of our clients have extended our relationship beyond our first engagement.
Our agreements are usually billed on a time and materials basis, with an invoice sent at the end of each month for the number of days that we've provided our services, with 30 day payment terms.
When asked for more support, we’ve surprised ourselves with how quickly we’re able to turn this around given our relatively small size and our high quality bar - testament to our lengthy careers in tech perhaps. It’s rare that we don’t fulfil an ask for a practitioner within two weeks.
In summary
If you’re facing challenges across product management, design, or engineering, we’d love to help.
Still got doubts? Not sure where to start? Let’s have a chat.
