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#product #marketing

Defining and refining Hyperact's services

Learn how we tailor our services - from dedicated teams to UX reviews - to help organisations tackle scaling challenges.

#product #metrics

Product metric frameworks: AARRR vs HEART vs North Star

An overview of three popular product metric frameworks and how to choose the best one for your team or organisation.

#product #risk

Which product risk comes first?

A Hyperact take on the big four product risks of value, usability, viability, and feasibility, and how and when to focus on each.

#engineering #product

What is a Product Engineer?

Our take on what it means to be a Product Engineer, how they're different from Software Engineers, how to become one, and whether they're a good fit for your business.

#product #research

A guide to market research for Product Managers

Learn how to analyse market landscapes, understand customer needs, and evaluate competitors to build successful products.

#product #research

How to use Jobs-to-be-Done in B2B

A primer on Jobs to be Done, practical advice on overcoming the common challenges of using JTBD in B2B, and some relevant examples.

#strategy #product

Template: Assumption map

Use our assumption map Miro template to create shared understanding of a problem domain, and ruthlessly focus on the riskiest assumptions first.

#product #team

The anatomy of a user story

Learn how to use story maps and user stories to increase flow and maximise the impact of cross-functional teams.

#product #support

Death by a thousand bugs

How customer support can overwhelm product teams if left unchecked, and some practical measures to manage this effectively.

#product #apis

Your API is a product

An overview of what APIs are, how to get to grips with them quickly, and how to build and grow them like more traditional products.

#product #culture

What is a 'product mindset'?

What are the core pillars of a product mindset and why we think it’s possibly the most important shared trait of high-performance product teams.

#delivery #product

Low integrity commitments and the illusion of certainty

Explore why organisations obsess about features and delivery plans and how to navigate or avoid this approach altogether.

#product #growth

Product-led growth: How to build products that grow themselves

What is product led growth? How does it differ from other growth models? What are the benefits and best use cases, and how do you start implementing it?

#product #delivery

How product thinking accelerates lift-and-shifts

Learn why replatforming exercises are commonplace, how to minimise their impact, and how product management principles can take the sting out of them.

#product

Our eight favourite product management certifications

Even for experienced PMs, certifications can be a huge help. This artice provides an overview of what they are, why they're valuable, and where to find the best ones.

#product #marketing

Navigating a successful product launch

What are the common pitfalls involved in bringing a product to market and what you can do to avoid them.

#delivery #product

Why delivery management doesn't happen by accident

Harness the art of delivery management to supercharge your team, and create and grow great products.

#product #startups

The ultimate guide to making your startup’s first product hire

This article tells startup founders everything they need to know about when and how to make your first product hire.

#data #product

Unlocking your product data

Unleash the potential of your data. Overcome obstacles, engage stakeholders, and enhance decision-making through effective data exploration and sharing.

#strategy #product

Template: Story map

Use our story map Miro template to rapidly understand any existing or prospective feature, product, or service.

#strategy #product

Template: Decision stack

Use our decision stack Miro template to bring alignment and focus to your organisation, and to help drive your products forwards.

#product #delivery

Managing 11 common product constraints

Learn proven strategies for navigating constraints in product management and growing exceptional products.

#product #team

Overcoming product team debt

Learn how to identify and address product team debt to revitalise your team, improve collaboration, and ultimately move your products forward quicker.

#product #saas

A guide to SaaS pricing models

Choosing the right pricing model for your SaaS business is one of the most important jobs in planning your go-to-market, and can make or break a business.

#product #design #service-design

Service blueprints: The product manager's secret weapon

Service blueprints aren't just for services. An overview of what they are, why they’re valuable (particularly to product managers) and how to create them.

#engineering #product

The tech debt elephant: A product perspective

Maximise your product's chances of success by balancing tech debt and architectural improvements: tips from a product manager.

#product #team

How product principles drive better decision making

Product principles help improve decision-making, promote consistency, and differentiate a product from competitors. This article covers what they are, why they're useful, and how to create them.

#product #tooling

Our recommended product stack

Our tried and tested, starter-for-ten product stack, with a few alternative options sprinkled in for good measure. Think collaboration tools, analytics, and visualising work in progress.

#product #team

Template: Product team canvas

A springboard for new starters, a route in for colleagues in other teams, and a fulcrum to ground a whole host of different sessions.

#product #organisation

How to shape a product function

An informed view on how to set up your product capability to give you the greatest chance of success as your organisation grows.

#product #team

Story mapping: Set context, align teams, bring focus

A practical guide to developing a shared understanding and plotting your next move using story maps.

#product #engineering

Improve your development ROI 📈 with a lean approach

How lean engineering can improve product outcomes and boost morale.

#product #team

Character archetypes in successful product teams

How to identify, blend, and nurture the vital characteristics of a happy and productive product engineering team.

#product #metrics

AARRR: Getting the most out of ☠ pirate metrics

Use pirate metrics to get to know your product, identify high-value user interactions, set goals and measure progress.

#product #team

The core roles every product team should have

A template for shaping your product team and the situations when various supporting roles may be required.

#product

Starting a ✨ new ✨ product manager role

Seven tips to help you hit the ground running when joining a new team, each with practical examples.