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Articles
Road-testing the latest AI prototyping tools
A deep dive into the emerging landscape of AI prompt-based SaaS prototyping tools, and the new opportunities they create for non-technical workflows.
What is product design? Hyperact x Everyday Agile podcast
Sam, the co-founder of Hyperact recently appeared on Everyday Agile hosted by Jac Hughes to discuss product design.
Tips for analysing your competitors and benchmarking your service
No matter what stage of scale your business is at, it is important to maintain an understanding of your competitors to help find and maintain market fit.
A guide to empathy mapping
We look at a tried and tested method to understand someone else's perspective which is core to being able to make informed decisions about the products we're building.
Prototyping as a B2B sales tool
Design prototypes can effectively support B2B sales by engaging new prospects, though this requires careful alignment with core design tasks and product strategy.
Supercharge your user research with affinity sorting
Four simple steps to bring your team closer to users, and get actionable, impactful insights from your user research.
Seven skills a service designer brings to your business
An insight into the strategies used to inform positive prioritised change to your products and services.
Service blueprints: The product manager's secret weapon
Service blueprints aren't just for services. An overview of what they are, why they’re valuable (particularly to product managers) and how to create them.
Design systems for non-designers
An overview of design systems for non-designers with some best practices for creating modern, scalable design systems.