#design #research
We look at a tried and tested method to understand someone else's perspective which is core to being able to make informed decisions about the products we're building.
Design prototypes can effectively support B2B sales by engaging new prospects, though this requires careful alignment with core design tasks and product strategy.
Four simple steps to bring your team closer to users, and get actionable, impactful insights from your user research.
#product #research
Learn how to analyse market landscapes, understand customer needs, and evaluate competitors to build successful products.
A primer on Jobs to be Done, practical advice on overcoming the common challenges of using JTBD in B2B, and some relevant examples.
